AdTech Insights

Explore the latest news on DSPs, SSPs, and yield management.

A dark, high-tech speaker with a futuristic design, featuring a prominent X pattern with red and orange lighting accents. Above the X pattern, a digital display shows the letters 'AU' in bright blue.
A dark, high-tech speaker with a futuristic design, featuring a prominent X pattern with red and orange lighting accents. Above the X pattern, a digital display shows the letters 'AU' in bright blue.
A hand reaches towards a laptop with a website open displaying a banner advertisement. Beside the laptop, a glass with a straw is visible. The scene is dimly lit, possibly in a cafe or home environment. A smartwatch is worn on the wrist of the hand.
A hand reaches towards a laptop with a website open displaying a banner advertisement. Beside the laptop, a glass with a straw is visible. The scene is dimly lit, possibly in a cafe or home environment. A smartwatch is worn on the wrist of the hand.
A cityscape with tall skyscrapers adorned with bright, colorful digital billboards. Various ads are displayed for well-known brands, including Yahoo, Dunkin' Donuts, and FOX. The scene is captured during the early evening, with a clear sky above.
A cityscape with tall skyscrapers adorned with bright, colorful digital billboards. Various ads are displayed for well-known brands, including Yahoo, Dunkin' Donuts, and FOX. The scene is captured during the early evening, with a clear sky above.
Large digital advertisements displayed on a curved screen above a busy street corner, featuring an illuminated sign for the London Underground. The scene is bustling with people and streetlights, suggesting a lively urban setting.
Large digital advertisements displayed on a curved screen above a busy street corner, featuring an illuminated sign for the London Underground. The scene is bustling with people and streetlights, suggesting a lively urban setting.
Two men are standing in front of a large promotional banner featuring a beer bottle. They are interacting with DJ equipment and a laptop while under spotlights. One man appears to be demonstrating something to the other.
Two men are standing in front of a large promotional banner featuring a beer bottle. They are interacting with DJ equipment and a laptop while under spotlights. One man appears to be demonstrating something to the other.
A digital dashboard displays metrics related to web performance. Graphs show detailed statistics such as total clicks, total impressions, average click-through rate (CTR), and average position over time. The chart utilizes various colors to distinguish different data sets, and the interface features tabs labeled 'QUERIES', 'PAGES', 'COUNTRIES', 'DEVICES', and 'SEARCH APPEARANCE'.
A digital dashboard displays metrics related to web performance. Graphs show detailed statistics such as total clicks, total impressions, average click-through rate (CTR), and average position over time. The chart utilizes various colors to distinguish different data sets, and the interface features tabs labeled 'QUERIES', 'PAGES', 'COUNTRIES', 'DEVICES', and 'SEARCH APPEARANCE'.

Frequently Asked Questions

What is adtech?

Adtech refers to technology used for advertising, including tools for managing digital ad campaigns and optimizing performance.

What are DSPs?
What are SSPs?
What is yield management?
How do DSPs work?

DSPs, or Demand-Side Platforms, allow advertisers to purchase ad space programmatically across various networks and platforms.

SSPs, or Supply-Side Platforms, help publishers manage their ad inventory and maximize revenue through automated selling.

Yield management is the process of optimizing revenue from ad inventory by adjusting pricing and availability based on demand.

Yield management strategies can include dynamic pricing, audience targeting, and analyzing performance metrics to enhance profitability.

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